LIVE ONLINE · WEDNESDAY OCTOBER 28 · 7:00 PM ET (US EASTERN TIME)

For Shopify store owners who want their best holiday season yet, and already feel behind.

You're late, but not too late.
Let's get your products under the tree this year.

More Christmas sales, without slashing your prices.

Together, we'll look at your store with fresh eyes and plan your season one week at a time, from the moment the workshop ends right through to December 31. You'll know exactly who you're talking to this season, what to say to them, and how to get your products under their trees, whether that's through BFCM, Small Business Saturday or something creative that fits your people.

You do the work in the room with me, so you leave with your plan already started.

  • The live 2.5-hour working session
  • The Rescue Checklist
  • Your 6-email holiday plan
  • The 2026 Holiday Playbook
  • The replay of the session
Get my ticket, $59 Get it free in our community, $29/moChoose the Premium tier on the next page

Already a Premium tier or Scale School member? You're already in.
On the free tier? Upgrade to Premium to get your seat.

Live on Zoom · Wed, Oct 28 · 7 PM ET

If any of this sounds like you

  • It's October and you haven't planned a thing.
  • You think Q4 means a sale and crossing your fingers.
  • Last November and December looked like any other month, and you're not sure why.
  • People visit your store, look around and leave.
  • The marketing plan overwhelms you. Where to show up, what to post, who to talk to, what to say.
  • You don't know which emails to send, or when.
  • Bigger stores are getting ready and you already feel behind.
  • BFCM is weeks away, and you meant to plan it in September.
  • Part of you wants to skip the holidays, because it's never worked when you've tried.

What you walk out of the workshop with

  • A week-by-week plan to December 31. What to post, send and fix next.
  • One offer, chosen on purpose. BFCM, Small Business Saturday, a gift set or something creative that fits your people. Never a storewide sale.
  • Your number for the season, and what it takes to hit it.
  • The 5 things quietly costing you sales, in order, and already started.
  • 6 holiday emails with subject lines and send dates, from November to your last shipping day.
  • Your shipping cutoffs and December plan, so the season doesn't end on Cyber Monday.

You walk into the busiest weeks of the year knowing what to do next.

And it doesn't stop at the holidays. What you learn this season, you take into Q1.

The shift

From "I haven't planned a thing" to a holiday season that's mapped out, ready to run, and actually fun.

Overwhelmed and behind↓A clear plan, week by week
Slashing prices to compete↓Being the obvious gift
A frantic December↓Enjoying Christmas too
Save my seat
More Christmas sales, without slashing your prices

The holiday season isn't a sale. It's gift-buying season.

Somewhere along the way, retail trained us all to think Q4 means 50% off everything. You work twice as hard for half the money, and you teach your customers to wait for the next sale.

In November and December, people are shopping for someone else.

The perfect thing for their sister, their kid's teacher, the dad who has everything. Your job isn't to be the cheapest. It's to be the obvious gift. And most stores already have what they need:

A product that's a great gift, if you position it as one
A bundle you've never put together
A best seller nobody's emailed about since July
Past customers who'd buy again if you asked
Shipping cutoffs that create urgency on their own

We find those in your store and build your season around them. BFCM, Small Business Saturday or something that's all yours, you leave with a plan that fits your store and your customers.

Save my seat
Jen packing holiday orders at the craft store
BFCM packing, circa 2009
Jen loading holiday orders onto a delivery truck
BFCM, circa 2014(we needed our own delivery truck!)
Jen teaching a small group at an in-person holiday planning workshop
In-person holiday planning workshop@ Thailand retreat, 2024
Why I built it
21stholiday season
10,000+Shopify stores
$200M+in client sales

Hi, I'm Jen Ritchie. I've helped brands grow from $800K to $8 million, and I've run my own online and brick-and-mortar craft store, so I know the pressure of feeling like you should be running a holiday sale, without knowing what it should be, or whether it'll even work.

This is my 21st holiday season, and I'm still in it every year, planning BFCM and Christmas with the brands I work with right now.

Every October my DMs fill up with "I know I should have started already." And more and more, I hear "I don't do Black Friday." Those store owners don't need to slash their prices. They need a plan that fits their people.

The holiday season was never won by the biggest discount.

I've seen stores do $100K over BFCM weekend. But the wins I love most come from simple things built with what a store already has: a gift set, a gift guide, a small gift with purchase. Making it festive, giving customers something to get excited about, and getting noticed while everyone else shouts about sales.

The holiday season sneaks up on all of us. We throw together last-minute deals, get frantic, and don't get to enjoy Christmas ourselves. So I built the Holiday Rescue Room: a live, hands-on workshop where we work through your offer, your emails and your week-by-week plan together, and you walk away ready to run it, and to enjoy the holidays too.

Jen
Introducing

The Holiday Rescue Room

One live working session where we take your store from "I haven't planned a thing for the holidays" to a plan you can start running the moment we finish, all the way to December 31.

What's included

Everything you get

The live working session

2.5 hours, Wednesday October 28, 7:00 to 9:30 PM ET. We work through your plan together, piece by piece. You do the work in the room, share what you came up with, and I help you make it better. So if your first idea is 50% off everything, we'll find something that works better for your store and your customers.

The Rescue Checklist

The 5 things quietly costing you sales, laid out as a simple checklist so you can go through your store and fix them one by one.

Your 6-email holiday plan

Subject lines and send dates for 6 emails, from your first holiday email in November to your last shipping day in December, ready for you to write and schedule.

The 2026 Holiday Playbook

Your holiday content calendar, with what to post each day from October to December and how to weave your story through it. It balances selling with storytelling, trust and education, so your audience doesn't feel sold to all season, and neither do you.

The replay

Watch the session again whenever you need it, or catch up if you can't make it live.

Ready to jump in?

You have two options

Option 1

Just the workshop

$59 one time

Perfect if you just want the Holiday Rescue Room.

  • The live working session
  • The Rescue Checklist and 6-email plan
  • The 2026 Holiday Playbook
  • The replay
Yes! I just want the workshop
Best value Option 2

Get it free in our community

$29 / month

Join Premium in the Shopify Growth Collective, my community of Shopify store owners growing their stores together, and the Holiday Rescue Room is included.

  • The Holiday Rescue Room, free
  • The replay, kept in your library
  • A community of store owners who get it
  • The full 5-Day Challenge replays
  • The Organic Traffic Growth Kit
  • The Shopify AI Optimization Course
  • Shopify Traffic Growth: Expert Workshop Replays
  • Everything else inside the Premium tier of our community

Cancel anytime. No lock-in. Stay as long as you love it.

Yes! I want to join the communityChoose the Premium tier ($29/mo) on the next page

Already a Premium tier or Scale School member? You're already in.
On the free tier? Upgrade to Premium to get your seat.

The details
WhenWednesday, October 28 · 7:00 to 9:30 PM ET (US Eastern Time)
WhereLive on Zoom. Your link arrives by email.
WhoShopify store owners with some sales and traffic who haven't planned their holiday season yet
Can't make it live?You'll get the replay.
Questions

Good questions

Is it too late to do anything useful?

No. From October 29 there are still 4 weeks until Black Friday, 8 until Christmas and 9 until the new year. That's plenty of time to plan your season, fix the 5 things quietly costing you sales, get your emails ready and start making sales. And once something starts working, you can build on it quickly.

I don't do Black Friday (or I've never done one). Is this for me?

Yes. This isn't a Black Friday workshop. It's about your whole holiday season, right through to your last shipping day in December. Plenty of stores skip BFCM and put their energy into Small Business Saturday instead, and that works too. If a BFCM offer makes sense for your store, we'll plan one on purpose. If it doesn't, we'll build your season around what fits your people.

Do I have to put my store on sale?

No, and that's the whole point. We look at what you sell and who's buying it as a gift, then choose what fits. That might be a gift set, a bundle, a gift with purchase or a free-shipping threshold. It's rarely 50% off everything.

I haven't launched my store yet. Is this for me?

Not yet. This workshop is built around working on a live store, so if you haven't launched, it won't work for you this time. Start with the free resources inside the Shopify Growth Collective, and come back once your store is open. It's free to join.

My store has only made a few sales. Is this for me?

Yes. If people have bought from you, your product works and you have something to build on.

I do dropshipping or print on demand. Does this work for me?

Yes. Your margins are usually thinner, which makes slashing prices hurt even more, so planning the season without a big discount matters even more for you. The one thing you'll plan differently is timing. Your suppliers' shipping cutoffs come earlier, so your last-order dates will too, and we'll build that into your plan.

What do I need to bring?

Your store open in another tab, last November and December's sales numbers if you have them, and something to write on. We work as we go.

Will you look at my store?

Not one by one. During the working blocks you'll share what you've come up with, and I'll help you rework it live. The Rescue Checklist then walks you through checking the 5 things on your own store.

What if I can't make it live?

You'll get the replay, so you can watch it when it suits you and work through it at your own pace.

I'm not in the US. Does it still work?

Yes. Everything we cover works wherever you sell. If your shipping cutoffs or busy dates are different, you'll set your plan to match. The page shows the session time in your own time zone, too.

Is it worth it?

Think about what one good holiday season could do for your store, or what last year's quiet one cost you. If this helps you turn a few more of your visitors into customers this season, it has paid for itself.

In 2.5 hours, you'll know exactly what to do every week until December 31.

Bring your store, do the work with me, and start running your plan the moment we finish.

Get my ticket, $59 Get it free in our community, $29/moChoose the Premium tier on the next page

Tickets close 5 PM ET, Wednesday, October 28.
Already a Premium tier or Scale School member? You're already in.
On the free tier? Upgrade to Premium to get your seat.

See you in the room. 🥂
Jen

P.S. If you take one thing from this page, let it be this: your best holiday season doesn't need a storewide sale. It needs a plan. Let's build yours together on October 28.